At Insighture's 2025 CXO Breakfast Connect with AWS in Melbourne, Intrepid Travel CTO Anu Karunatilaka argued that AI is very good at generating great answers to bad questions, and that the smartest automation is not always the right choice for a brand. The session covers Intrepid's framework for balancing radical automation against authenticity, and the workforce redesign that follows.

Smart AI or Right AI?

Watch Anu Karunatilaka, CTO at Intrepid Travel, navigate the challenges of AI.

“AI is very good at generating great answers to bad questions.”

At our 2025 CXO Breakfast Connect in Melbourne, Anu from Intrepid Travel challenged the room to look beyond the productivity hype. Most organisations right now are racing to make their businesses smarter, but in an era of synthetic content and automated bias, "smart" can sometimes be the wrong move for your brand.

In this session, Anu reveals the framework Intrepid uses to navigate the tension between radical automation and authenticity. From the "Smart vs. Right" dilemma to the reality of workforce redesign, this conversation is a masterclass in leading AI with intent rather than reacting to pressure from the board.

Speakers

Anu Karunatilaka

Anu Karunatilaka

Chief Technology Officer, Intrepid Travel